Tuesday, July 05, 2005

Customers putting the "act" in interactive marketing

A lot of buzz this weekend about interactive marketing in light of Crest, Cingular Wireless and Staples asking customers to help design products and promotional campaigns. They're asking customers to vote on favorite flavors, send in photos and submit product ideas, respectively. The theory behind all this being, "When consumers vote overwhelmingly for a product or participate in its development, it is more likely the new item will sell well" (Michael D'Esopo).

See what all the talk is about and get some ideas from MarketingVOX and from the NY Times News Service articles.

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