Thursday, July 07, 2005

From consumers to twinsumers - a new trend

For better or worse, how consumers think about products and whether they buy them is influenced less and less by the producers themselves and more by consumers' peer groups. has the scoop on this latest marketing trend called twinsumerism. Trendwatching defines Twinsumerism as, "consumers looking for the best of the best, the first of the first, the most relevant of the relevant increasingly don't connect to 'just any other consumer' anymore, they are hooking up with (and listening to) their taste 'twins'; fellow consumers somewhere in the world who think, react, enjoy and consume the way they do."

Relevant for libraries? You bet! To get some inspiration, take a look at some of the examples of companies taking advantage of this trend in the newsletter, like Findory and Audioscrobbler, to name just a couple.

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