Chris Olson & Associate's latest Marketing Treasures newsletter is out and it's a great read! I especially enjoyed the brochure before-and-after makeovers that are featured. Any tangible materials you provide patrons tells them a lot about the quality of your services, so it's important to make those publications count.
Thursday, July 21, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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