I'm really excited to mention Blog U, which is going to be a terrific opportunity to learn about all things blog. As you may know, blogs have been getting a lot of attention as marketing tools, and they can be an important way to share info about your library with patrons. Blog U, a mini preconference that is part of WebSearch University, will be a fun way to learn more about how to get the most out of blogs. Topics include:
- Technology options
- Getting buy-in
- Interface design: look, feel, & usability
- Case studies & real-world applications
- RSS & getting the most out of your feed
- Guidelines, policies, & ethics
- Writing good content for Weblogs
- Marketing library staff & client Weblogs
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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