A UK consortium built a neat market research portal brimming with resources and articles. See Gary Price's Resource Shelf blog post for details.
Wednesday, July 13, 2005
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Resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.
Jill Stover
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What does "outside the book" mean?
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
Blog Archive
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▼
2005
(233)
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July
(29)
- Branding with a bang
- Competition in action
- Is knowing too much a bad thing?
- Open source marketing with blogs!
- Outside the Book - W.O.W.!
- Take me out to the ball game...
- Services in, services out
- For your bookmark collection
- Treasure time!
- Making conversation
- The Harry Potter marketing story
- Become a student at Blog U
- Outside the Book - W.O.W.!
- @ your library survey
- Making marketing fame
- PESTs (not the bad kind!)
- New portal from the UK
- SWOTting: it's not just for flies
- Must-see marketing T.V.
- Outside the Book - W.O.W.!
- The art of marketing
- Learning by association
- From consumers to twinsumers - a new trend
- Gather 'round the table
- Marketers feeding on RSS
- Customers putting the "act" in interactive marketing
- Outside the Book - W.O.W.!
- Maximizing your strategizing
- LOL + PR = Good move
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▼
July
(29)
Tags
- accessibility (1)
- advocacy (2)
- articles (15)
- assessment (7)
- attitudes (2)
- blogs (6)
- books (5)
- branding (14)
- cell_phones (1)
- cgm (2)
- chat_room (10)
- communities (9)
- competition (3)
- creativity (13)
- customer_service (11)
- definitions (4)
- differentiation (5)
- disabilities (1)
- distribution (2)
- events (4)
- final_post (1)
- gaming (1)
- glls2007 (2)
- guest_posts (4)
- inspirations (22)
- internal_marketing (8)
- interviews (2)
- library-as-place (4)
- market_research (5)
- measurement (3)
- metrics (2)
- mobile (2)
- online (4)
- open_source (6)
- planning (6)
- presentations (4)
- promotion (18)
- random (7)
- research (6)
- resources (10)
- scales (1)
- segmentation (4)
- sms (1)
- target_marketing (10)
- technology (17)
- television (1)
- tips (27)
- trends (15)
- wom (6)
- writing (3)
Categories
Resource Links
- ALA - Issues & Advocacy
- American Marketing Association
- Articles Library (Marketing Group Inc.)
- Bplans.com - Marketing & Advertising
- BusinessWeek Online - Brand Equity
- KnowThis.com
- Library Research Service
- Library Support Staff-Marketing Your Library
- Mplans.com
- Marketing & PR
- Marketing Library and Information Services
- Marketing Library Services
- Marketing Terms Dictionary (AMA)
- Marketing Treasures
- New Pathways to Planning (NEKLS)
- NSLS Library Marketing Center
- Ohio Library Council-Marketing the Library
- OhioLINK Marketing Toolkit
- State Library of Iowa-Telling the Library Story Toolkit
- Trendwatching.com
Disclaimer
The contents of this blog do not reflect any positions or policies of Virginia Commonwealth University or VCU Libraries.
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