Since Strategic Planning is Marketing's close cousin, you may want to take advantage of Pat Wagner's "Free Online Program on Fast, Cheap and Decent Strategic Planning," which takes place on Jul 13, 2005 from 8 a.m. to 9 a.m. Pacific. This session is intended for librarians with little time and resources who want to put together a practical, useful plan without a lot of fuss. Check out the site for details.
Friday, July 01, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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