LISNews has a post about a New York Times article that describes how marketers are putting RSS to work. The article has been been making news on marketing blogs too like CMO Magazine's. Also, MarketingVOX points to another overview of how companies are using RSS. Turns out, businesses are now using RSS to push everything from coupons to classified ads. Neat stuff! According to the NY Times article, Microsoft announced they'll be integrating RSS into their next operating system. I'll be excited to see what librarians do with this!