Amazon.com made marketing news this week as it celebrates its 10th anniversary. It's Hall of Fame is drawing particular attention. A Motley Fool article states, "Initiatives like halls of fame and awards shows are definitely useful as promotional vehicles."
I've seen some libraries highlight their local celebrities on READ posters and such. Maybe this idea can be used by academic libraries to highlight student and faculty achievement? Or in public libraries to recognize volunteers and donors?
Friday, July 15, 2005
Making marketing fame
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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