Monday, April 03, 2006

Average Joe advertisers

USA Today has more on how customer-generated content is leaving its mark in the Advertising world. The article outlines how average Joes are lending their creativity to some big players including Converse, Ban and MasterCard. These mini case studies could certainly be adapted for libraries in our advertising endeavors. For instance, I liked the MasterCard approach of asking customers to fill in the blanks in an ad featuring a man sitting in a field with a typewriter. What about patrons doing something similar with a library theme? Take a look at the article and see if any of the ideas would translate well to your institution!

Categories: neat_trends | tips_to_try

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