USA Today has more on how customer-generated content is leaving its mark in the Advertising world. The article outlines how average Joes are lending their creativity to some big players including Converse, Ban and MasterCard. These mini case studies could certainly be adapted for libraries in our advertising endeavors. For instance, I liked the MasterCard approach of asking customers to fill in the blanks in an ad featuring a man sitting in a field with a typewriter. What about patrons doing something similar with a library theme? Take a look at the article and see if any of the ideas would translate well to your institution!
Categories: neat_trends | tips_to_try
Monday, April 03, 2006
Average Joe advertisers
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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