I was pretty thrilled to see this post from MarketingProf's Daily Fix blog called Opening Doors Without Key(word)s. The author pointed out that there are some things Google just can't find and that it's often hard to figure out which keywords to use if you're not quite sure what you're looking for (I am not making this up!). He also expressed remorse for the loss of the print card catalog as it lent itself to accidental discoveries (is this sentiment refreshing or what?!). Anyway, I had to post a comment reminding readers that librarians help people negotiate research questions all the time and that our online card catalogs do allow for discovery and are searchable even when you don't have complete information. Anyway, give it a read and just ignore my overuse of the word "great" in my comment. :)
Categories: must_reads
Friday, April 14, 2006
Marketers seeking librarians
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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