Wednesday, April 26, 2006

One to hang on your wall

This short but inspiring post comes from the Duct Tape Marketing Blog, and it belongs pinned up in a special place on every librarian's wall. It's called, "Your Marketing Stinks and It's Your Fault." Inspired yet? Well, give it a read and you might change your mind! The post states the importance of defining what makes you unique and sticking to that quality no matter what. Doing this takes guts and a stomach for risk! Not doing this means your marketing will stink and, worse, your library itself may be destined for failure. [Note: Before posting to the wall, cross out references to "small business" and replace with "library."]

Categories: creativity_and_inspiration


Anonymous said...

Hello Jill,

Congrats for having the creative imagination to take what I write beyond the confounds of small business and apply it to your library niche.

John Jantsch
Duct Tape Marketing

Jill said...

Hey, thanks for the encouragement, John!