This short but inspiring post comes from the Duct Tape Marketing Blog, and it belongs pinned up in a special place on every librarian's wall. It's called, "Your Marketing Stinks and It's Your Fault." Inspired yet? Well, give it a read and you might change your mind! The post states the importance of defining what makes you unique and sticking to that quality no matter what. Doing this takes guts and a stomach for risk! Not doing this means your marketing will stink and, worse, your library itself may be destined for failure. [Note: Before posting to the wall, cross out references to "small business" and replace with "library."]
Categories: creativity_and_inspiration
Wednesday, April 26, 2006
One to hang on your wall
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
2 comments:
Hello Jill,
Congrats for having the creative imagination to take what I write beyond the confounds of small business and apply it to your library niche.
John Jantsch
Duct Tape Marketing
Hey, thanks for the encouragement, John!
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