ResourceShelf points out a new publication from PerX entitled, 'Marketing' with Metadata - How Metadata Can Increase Exposure and Visibility of Online Content. It's an interesting piece but I'll leave it to those of you more knowledgeable about these topics to judge its usefulness.
Categories: research_and_reports
Wednesday, April 05, 2006
The marketing power of metadata
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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