Using WOM for library events?

The applications of word-of-mouth (WOM) are pretty much limitless. This article about using WOM at corporate events to increase sales struck me as useful to librarians who put on events and who give presentations and/or organize conferences. Some of the major tips include making sessions interactive, adding a surprise like an unexpected meeting place, and soliciting feedback. One tip I particularly liked had to do with setting WOM goals. When planning your event or session, think about what you want attendees to walk away from your event or session saying. Then, make sure you devise key phrases that capture your goal and design your session accordingly. I could see this being especially helpful in short conference sessions in which speakers try to cover a lot of ground in a short amount of time. By creating a key WOM phrase, participants can easily remember the main point and pass it along to colleagues.

A little event WOM magic could go a long way to making more interesting and memorable library events!

[Article from Creating Customer Evangelists blog.]

Categories: tips_to_try