Monday, April 10, 2006

Lusting for info: A new trend from's latest trendy-trend is what they term INFOLUST, which is (you guessed it), customers' insatiable cravings for on-the-spot information. The report is a fascinating discussion of how existing and emerging technologies will empower people to find out anything about anything no matter where they are. I was particularly interested in the merging of the physical and the virtual with SMS codes placed on physical objects (like "for sale" signs in yards) that can be entered into cell phones to get full details (like square footage, asking price, etc.). While most of this report has to do with information in the consumer sense, trends like these will certainly shape patrons' expectations and the ways in which we think about and deliver services. As the report concludes, "INFOLUST is obviously not about advertising, it's about pull, not push. So are you providing your customers with every price, product, comparison, and story element that you can, on THEIR terms, not yours? Are you making this information available to them wherever they need it most, accessible through whatever channel or device they prefer, so they can get the best of the best, the cheapest of the cheapest, the first of the first, the healthiest of the healthiest, the coolest of the coolest?" Food for thought!

Categories: neat_trends | technology_tools

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