Thursday, April 20, 2006

A McIdea

Adrants reports that a McDonald's in Tulsa initiated a SMS (text) scavenger hunt where customers use their mobile phones to figure out clues and get mobile coupons (called mCoup's) in a campaign called Mobile Whoa!.

I don't know all of the behind-the-scenes agreements and such that went into getting this off the ground, but I don't see why libraries couldn't use text messaging with a scavenger hunt game or maybe even a research assignment as a way to promote resources in a fun way. Just a thought.

Categories: neat_trends | technology_tools

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