Adrants reports that a McDonald's in Tulsa initiated a SMS (text) scavenger hunt where customers use their mobile phones to figure out clues and get mobile coupons (called mCoup's) in a campaign called Mobile Whoa!.
I don't know all of the behind-the-scenes agreements and such that went into getting this off the ground, but I don't see why libraries couldn't use text messaging with a scavenger hunt game or maybe even a research assignment as a way to promote resources in a fun way. Just a thought.
Categories: neat_trends | technology_tools
Thursday, April 20, 2006
A McIdea
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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