Marketing now has a manifesto

"It is not about targeting audiences, it is about engaging communities. It is not about delivering key messages, it is about facilitating conversations. It is not about control, it is about empowerment." Posted by: Jeffrey Treem

"It" is marketing and this is just one sentiment expressed in Jaffe Juice's Marketing Manifesto. I think you will be floored (and excited) by how these marketing values are not entirely dissimilar to librarian values, broadly speaking. This is an incredibly exciting time to market library services as marketing becomes more humanized and we are challenged to find new ways to forge meaningful relationships with patrons. Give the manifesto a read to see how progressive marketers view what they do, and why librarians should throw out some of their old, preconceived notions of what marketing is all about.

Categories: creativity_and_inspiration