KnowThis.com provides access to "good resource nuggets that are freely available" on its Focus on Market Research Reports. One such report librarians may want to explore is Search Engine User Behavior Study (PDF) from iProspect. The results confirm what many of us know: most people click on links displayed on the first result page and almost all people alter their keywords if they don't see desired results in the first three pages. People also tend to stick with one search engine and a significant number tend to trust the companies that show up near the top of the first page, believing they are the best in their field.
Findings like these help to inform our understanding of our patrons and their behaviors, which in turn help us create better services.
Categories: research_and_reports
Tuesday, April 25, 2006
Market research you can use: Search engine user behavior
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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