Tuesday, April 25, 2006

Market research you can use: Search engine user behavior

KnowThis.com provides access to "good resource nuggets that are freely available" on its Focus on Market Research Reports. One such report librarians may want to explore is Search Engine User Behavior Study (PDF) from iProspect. The results confirm what many of us know: most people click on links displayed on the first result page and almost all people alter their keywords if they don't see desired results in the first three pages. People also tend to stick with one search engine and a significant number tend to trust the companies that show up near the top of the first page, believing they are the best in their field.

Findings like these help to inform our understanding of our patrons and their behaviors, which in turn help us create better services.

Categories: research_and_reports

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