Another installment of KnowThis.com's excellent Principles of Marketing Tutorial has arrived: Advertising. This tutorial is just terrific! In this part, you will learn about the importance of advertising, how to manage advertising decisions, and also trends. Yeah!
Categories: train_yourself
Tuesday, April 04, 2006
Know this!: Advertising
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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