It looks like I'm going to have to put some more books on my to-read list: Paul Williams of the Idea Sandbox Blog pointed out a forthcoming book entitled, The Bear Necessities of Business: Building a Company with Heart by Build-A-Bear founder Maxine Clark. Build-A-Bear has received some praise for designing customer experiences that foster good word-of-mouth and customer relationships. This book is about building an organization from the ground up, as Maxine did, but I'm interested to know if there might be useful insights for librarians here too.
The other book comes by way of a note from Pat Wagner on the AcademicPR listserv called, Real-Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community, edited by Barbara Whitney Petruzzelli. The description states, "Real-Life Marketing and Promotion Strategies in College Libraries is a "how-to" guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other information providers."
Categories: must_reads
Monday, April 24, 2006
Book it to these new titles
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
1 comment:
Thanks for the link, Jill!
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