"Harness the Marketing Power of Blogs" (via MSNBC) is a short article about how and why blogs are great marketing tools. It lists how organizations can benefit from blogs and some tips for being a successful blogger. This may be a nice piece to pass along to those who have yet to be converted. ;)
Update: The Duct Tape Marketing Blog has more on blogging and some creative ways in which you can offer blogs as service to customers [patrons]. I've always thought the library could be a resource for blog training and helping patrons set up their own, which is one of the ideas the author suggests. Take a look at the other ideas, here.
Categories: must_reads
Tuesday, April 04, 2006
Blog power!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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