Cool promotion idea today from the Greensboro Public Library as reported on the Library Stuff blog. Greensboro is giving away an IPod Shuffle to a lucky patron who is the first to check out "the secret book". Better yet, how about pre-loading that Shuffle with library podcasts with info for patrons? Hmm...
Speaking of podcasts, the news today on the marketing blogs is that Apple and Blinkx are making it easier to find podcasts (from MarketingVOX). Blinkx now allows podcasters to sumbit their creations for inclusion in its search index. Hmm again. Could this be a venue for librarians' podcasts?
Thursday, June 30, 2005
"Shuffling" patrons into the library
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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