Thursday, September 29, 2005

Bustin' out with branding

I stumbled across this incredible resource from Business Week Online today all about Brand Equity (how neat!). If you don’t mind sorting through all the ads (kind of ironic), you can unearth heaps of gems on all things brand. Some pieces I deemed especially noteworthy are Lose the Jargon, Voice Your Brand, Make Your Brand Pop, Creating an Effective Brand and The Myth of Authenticity. Ok, so I was pretty much impressed by everything! Take a sec to look it over!

And, yeah, I still owe you all a nice long post about brand equity, but it's been a rough week for me doing anything quite that ambitious. Stay tuned...

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