I stumbled across this incredible resource from Business Week Online today all about Brand Equity (how neat!). If you don’t mind sorting through all the ads (kind of ironic), you can unearth heaps of gems on all things brand. Some pieces I deemed especially noteworthy are Lose the Jargon, Voice Your Brand, Make Your Brand Pop, Creating an Effective Brand and The Myth of Authenticity. Ok, so I was pretty much impressed by everything! Take a sec to look it over!
And, yeah, I still owe you all a nice long post about brand equity, but it's been a rough week for me doing anything quite that ambitious. Stay tuned...
Thursday, September 29, 2005
Bustin' out with branding
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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