An article from Entrepreneur.com via MSNBC outlines the "free" help available from colleges and universities to those starting up new businesses, including help from libraries. The relationship here is mutually beneficial: entrepreneurs reap the rewards of fresh, innovative ideas bubbling up at universities, while students gain valuable practical experience in working with business owners. Librarians can support these partnerships by extending circulation privileges, research services and other accommodations to entrepreneurs while they are working with the schools of business. Identifying these kinds of marketing opportunities may help librarians make inroads in their local business communities, which could result in dividends down the road.
Thursday, September 01, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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