Thursday, September 01, 2005

Libraries to the rescue of entrepreneurs

An article from via MSNBC outlines the "free" help available from colleges and universities to those starting up new businesses, including help from libraries. The relationship here is mutually beneficial: entrepreneurs reap the rewards of fresh, innovative ideas bubbling up at universities, while students gain valuable practical experience in working with business owners. Librarians can support these partnerships by extending circulation privileges, research services and other accommodations to entrepreneurs while they are working with the schools of business. Identifying these kinds of marketing opportunities may help librarians make inroads in their local business communities, which could result in dividends down the road.

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