I've had blog marketing on the brain lately since I'm speaking on the topic at the BlogU and Internet Librarian conferences. Well, my favorite marketing guru, Seth Godin, has some terrific thoughts on the idea too, and has put them in an e-book that's available free online called Seth Godin’s Incomplete Guide to Blogs and the New Web (45p., pdf). A blog can be an important asset for you and your library, but no one will read it if you don't market it. So, when you're spinning your marketing wheels, don't forget that your blog needs marketing too!
Monday, September 12, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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