Tuesday, September 20, 2005

Try This Tuesday

For this week's "Try This," find one marketing inspiration everyday. (This is actually very easy to do). Here are some that I discovered this week:

  • While staying at a hotel this past weekend, I noticed that the hotel provided a new shampoo from Bath & Body Works. I thought this was a great example of partnering (and I think I'll even start buying the shampoo now that I've had the free sample!).

  • I enjoyed a TV commercial I saw from Cingular Wireless that employed the slogan "More bars in more places." It finally dawned on me what a great ad this was because the bars (or lack of) on cell phones have become symbolic of service quality and this pithy one-liner makes it clear what the benefit is that the company is offering.

  • A Starbucks bottled Frappuccino TV ad caught my eye too. It featured a harried young businesswoman being bombarded with work immediately upon stepping into her office. She takes a sip of her Frappuccino, which the announcer calls, "me time." Really shows Starbucks understands their target market's perspective (at least, I responded well to the ad!).

So, keep your eyes open everyday for one marketing move that inspires you. Oh, and yes, do look out for the bad stuff too (there's plenty of that) so you don't fall into the same trap. Happy hunting!

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