Stop on over to It's All Good from OCLC staff for some Coke/library marketing inspirations. I love seeing library-types getting creative with ideas from the business world. Way to go OCLC-ers!
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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