Monday, September 19, 2005

What do you call a lawyer without a brand?

You might call him just another face in the crowd.  A New York Times article (care of CMO blog) explains how law firms are diving into the branding arena.  The many large mergers occurring with firms today has left many without a clear sense of identity.  Some firms have chosen to call upon professional branders to fashion an image.  This is a nice example of how service industries (and we’re one of them) are adapting to new marketing realities.

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