You might call him just another face in the crowd. A New York Times article (care of CMO blog) explains how law firms are diving into the branding arena. The many large mergers occurring with firms today has left many without a clear sense of identity. Some firms have chosen to call upon professional branders to fashion an image. This is a nice example of how service industries (and we’re one of them) are adapting to new marketing realities.
Monday, September 19, 2005
What do you call a lawyer without a brand?
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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