In a bold marketing move, Wisconsin librarians take it all off to generate funds for their institutions. Six librarians put up their own money to produce a sexy calendar called Desperate Librarians, the proceeds of which will go to their respective libraries (with the blessings of their administrators, of course). The scantily-clad posers are partially covered by oversized books. Hmm...well, that's one way to go about creating an image!
Tuesday, September 20, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
1 comment:
When does your calendar come out, Jill? ;-)
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