Take a gander at an article from the Ohio News Network that describes how campus libraries are adapting to their new competitive environment and study habits of their students. Nothing very earth-shattering, but there are nice examples of how external factors drive marketing decisions and the ways in which libraries are perceived. Also, notice how one library allowed the students themselves to choose the new furniture.
Monday, September 26, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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