I write a lot about open-source marketing, but it's not just a nice idea. Businesses are increasingly turning to their customers for fresh concepts. Take this example from Wired.com about a website called Adcandy. Here, anyone can submit their own catch phrases and slogans with winning choices earning between $50 and $500 - small potatoes in the advertising world. So what motivates consumers to participate? The opportunity to share their thoughts seems to be a reward unto itself.
Monday, September 26, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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