Marketing on the cheap

Here’s great article from Forbes.com about getting the most bang for your marketing buck.  In it, the writer describes the considerable success of a trash removal company that utilized simple, cheap but effective marketing tactics that landed them on Oprah , Dr. Phil, and The View!  The major lessons?  Know how you’re different from your competitors and understand the goals of your company [library] in order to allocate marketing dollars accordingly.  Check out the related slide show for 5 Ways of Getting Your Message Out on the Cheap!  We librarians have something waaay more interesting than trash to talk about, so if they can do it, so can we!