Here’s great article from Forbes.com about getting the most bang for your marketing buck. In it, the writer describes the considerable success of a trash removal company that utilized simple, cheap but effective marketing tactics that landed them on Oprah , Dr. Phil, and The View! The major lessons? Know how you’re different from your competitors and understand the goals of your company [library] in order to allocate marketing dollars accordingly. Check out the related slide show for 5 Ways of Getting Your Message Out on the Cheap! We librarians have something waaay more interesting than trash to talk about, so if they can do it, so can we!