Wednesday, September 21, 2005

Lessons from a former librarian

This news article about a former librarian's bookstore caught my eye because it illustrated some important marketing points. The librarian-turned-bookstore-owner specializes in children's literature. Her expertise in this area, in her opinion, differentiates her service offering from larger competitors like Barnes & Noble. She also carefully manages the shopping experience for customers. She keeps only 1 or 2 of any book in stock so that customers are not ovewhelmed by merchandise, which she likens to a book boutique. Of course, we couldn't (and shouldn't) immitate what she's done (we're not bookstores, after all), but we can see how she has a clear sense of what she has to offer, what her customers want, and how she fits in the competitive landscape - good lessons for us to take away.

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