This news article about a former librarian's bookstore caught my eye because it illustrated some important marketing points. The librarian-turned-bookstore-owner specializes in children's literature. Her expertise in this area, in her opinion, differentiates her service offering from larger competitors like Barnes & Noble. She also carefully manages the shopping experience for customers. She keeps only 1 or 2 of any book in stock so that customers are not ovewhelmed by merchandise, which she likens to a book boutique. Of course, we couldn't (and shouldn't) immitate what she's done (we're not bookstores, after all), but we can see how she has a clear sense of what she has to offer, what her customers want, and how she fits in the competitive landscape - good lessons for us to take away.
Wednesday, September 21, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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