Wednesday, September 14, 2005

Try This Tuesday (on Wednesday)

Wow! You know the hectic pace of the Fall Semester is getting the better of you when you don't know your days of the week anymore! Well, have no fear. Try This Tuesdays will work just as well on Wednesdays too! ;)

So, here's something I will be doing in the near future that may be worthwhile for some of you as well: Gather up all of your recent library publictions (flyers, handouts, brochures, posters, etc.) and lay them out on your desk. Take a look at them collectively. Are there themes that emerge? What do those materials say about your library? Do you find that they send inconsistent messages? If so, you may want to try to clean them up a bit. Pick out fonts, symbols, colors or phrases that best portray the "feel" you want to convey to patrons. Then, try to make sure your future promotional materials put forth a recognizable brand image with those elements in mind. You'll probably want to alter that image a bit depending on your target patrons, but try keeping the overall essence of your image the same so that patrons can pick you out of a crowd. Applying an integrated marketing communications approach may be just the thing to increase your visibility while staying in control of your image.

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