I thought I was kind of geeky, but I had never heard of the term “googlewhacking” until yesterday. That’s when the Scottsdale Public Library held its first ever GoogleWhack@Your Library event. Librarians competed with patrons to see who could outplay each other in this wacky word game. Organizers used the event as a way to highlight library resources. 100 points go to the librarians for their creativity! Way to go!
(Here's the article from the Scottsdale Republic)
Friday, September 30, 2005
Googlewacking for PR
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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