Thursday, September 15, 2005

Full of surprises

We all know that in services, sometimes doing "just enough" just isn't enough. A post from Duct Tape Marketing offers a way to add value to your service transactions: surprises! Are there ways that you can randomly or purposefully add little unexpected extras for your patrons? It could be a small gift or some additional effort that turns content patrons into ecstatic patrons.

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