We all know that in services, sometimes doing "just enough" just isn't enough. A post from Duct Tape Marketing offers a way to add value to your service transactions: surprises! Are there ways that you can randomly or purposefully add little unexpected extras for your patrons? It could be a small gift or some additional effort that turns content patrons into ecstatic patrons.
Thursday, September 15, 2005
Subscribe to:
Post Comments (Atom)
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
No comments:
Post a Comment