Free webcast Thurs. on creating customer evangelists

The Church of the Customer folks put together a Leadership Forum webcast on how to turn customers into evangelists.  The program takes place this Thursday September, 22nd from 9-10am Pacific and 12-1 Eastern and will cover:

1. Customer plus-delta: Continuously gather customer feedback.
2. Napsterize knowledge: Make it a point to share knowledge freely.
3. Build the buzz: Expertly build word-of-mouth networks.
4. Create community: Encourage communities of customers to meet and share.
5. Make bite-size chunks: Devise specialized, smaller offerings to get customers to bite.
6. Create a cause: Focus on making the world, or your industry, better

Sounds like this could be promising for library-types.  I don’t know much about the speakers, but they authored the book Creating Customer Evangelists:  How Loyal Customers Become a Volunteer Sales Force and since it’s free, it probably couldn’t hurt to attend.  I think I will and I’ll let you know how it goes.