The John Cotten Dana Library Public Relations Award is now open for competition.
"The award honors outstanding library public relations programs that support a specific project, goal or activity, or a sustained, ongoing program (e.g. the promotion of a summer reading program, a year-long centennial celebration, fundraising for a new college library, an awareness campaign or an innovative partnership in the community)."
Deadline is December 9, 2005. For details, see ALA's press release.
Tuesday, September 27, 2005
John Cotton Dana Library Public Relations Award
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.


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