Thomson Gale/Library Journal announced Monday that the Fayetteville Public Library (FPL) won the 2005 Library of the Year Award. FPL was bestowed the honor in part because of two criteria: "Creativity and innovation in developing specific community programs or a dramatic increase in library usage; and leadership in creating programs that can be emulated by other libraries." So, what better place to gather some inspiring marketing ideas?!
Sneak a peek at FPL's list of services (from their homepage) and their newsletters and brochures (pdf's). According to the Library Journal article, "Five Steps to Excellence" (June 15, 2005, p. 32), some of FPL's secrets to success include a vibrant volunteer program, a happy staff, and technological innovations. As far as more specific marketing strategies, FPL writes reviews for local papers and has adopted a retail-like interior complete with browsing tables, and 7 bookclubs!
Congratulations, FPL!
Wednesday, June 15, 2005
And the winner is...
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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