Online Programming for All Libraries (OPAL) is offering a session called "One for the Ages: Marketing Libraries to Baby Boomers and the Greatest Generation." Here's the program description as posted on their web page:
"Speakers include Barbara Mates, Head, Cleveland Public Library for the Blind and Physically Handicapped and Sharon Ruda, Director, Illinois State Library Talking Book and Braille Service. Barbara Mates has won several ALA awards for her excellent work in serving the senior population and has written a number of books and articles on the topic. This event is scheduled to last two hours."
Times are 10:00 a.m. Eastern, 9:00 a.m. Central, 8:00 a.m.Mountain, 7:00 a.m. Pacific, and 2:00 p.m. GMT Thursday June 16th.
Friday, June 03, 2005
Online program coming June 16th
Subscribe to:
Post Comments (Atom)
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
1 comment:
As a marketing consultant for over 25 years and the author of a new self--published true crime family memoir, I am giving talks that baby boomer library patrons really love. I speak on "Telling and Selling Your Own Family Story". A recent study showed that over 80% of people feel they have a book inside them. I show them how to tell the story and the right marketing angles to use to promote and sell it. For more information on the talk visit the Calendar of Events page at www.cmapublishing.net
Caryn Lazar Amster
Post a Comment