A marketing professor recommended a great site to me that offers sample marketing plans from many various kinds of companies. Mplans.com has a browsable list of plans, a searchable Ask the Experts feature, a monthly newsletter, and a web directory.
The current featured marketing plan is from a non-profit called All4Sports and it provides a great example of how these plans are put together.
Tuesday, June 28, 2005
Take this for example for example
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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