Wednesday, June 08, 2005

What do patrons want, really?

A new article on may provide the answer. The artice, What Do Your Customers Really, Really Want? provides a step-by-step process for making sure that your marketing strategy is aligned with your customers' needs. Through Discovery, Definition, and Validation, you can figure out what patrons want and how best to get it to them. The key appears to be including patron feedback in all stages service development.

1 comment:

Perry Poat said...

Wishing you all the best!