A new article on MarketingProfs.com may provide the answer. The artice, What Do Your Customers Really, Really Want? provides a step-by-step process for making sure that your marketing strategy is aligned with your customers' needs. Through Discovery, Definition, and Validation, you can figure out what patrons want and how best to get it to them. The key appears to be including patron feedback in all stages service development.
Wednesday, June 08, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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Wishing you all the best!
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