It's that time of the month again for Chris Olson's newest Marketing Treasures newsletter. In this issue, get to know your slogans from your taglines; learn about RSS and clickthroughs, promotional "card tricks," and upcoming events. Great info, as always.
Thursday, June 16, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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