Have you seen these ads from OCLC targeted at those who hold the purse strings? If not, have a look-see. They offer customizable PDF posters for both public and academic libraries. The ads have been making the rounds in a few publications.
Thursday, June 23, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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