Tuesday, June 14, 2005

Find your own path

New Pathways to Planning is a planning website created by librarians of the Northeast Kansas Library System. While intended for librarians at small- and medium-sized Kansas libraries, it contains a wealth of information and resources applicable for anyone. Especially relevant for us librarian-marketers is the Internal Library Audit. Here, you'll find lists of questions to ask and outstanding worksheets for you to use while conducting your S.W.O.T. analysis along with how to put S.W.O.T. into action!

While not a new site (last updated in 2003), it was certainly new to me! And the principles explained are timeless. If you'd prefer something similar in print, take a gander at Suzanne Walters' Library Marketing That Works (2004), which also provides handy worksheets, ideas and examples from the library world.

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