New Pathways to Planning is a planning website created by librarians of the Northeast Kansas Library System. While intended for librarians at small- and medium-sized Kansas libraries, it contains a wealth of information and resources applicable for anyone. Especially relevant for us librarian-marketers is the Internal Library Audit. Here, you'll find lists of questions to ask and outstanding worksheets for you to use while conducting your S.W.O.T. analysis along with how to put S.W.O.T. into action!
While not a new site (last updated in 2003), it was certainly new to me! And the principles explained are timeless. If you'd prefer something similar in print, take a gander at Suzanne Walters' Library Marketing That Works (2004), which also provides handy worksheets, ideas and examples from the library world.
Tuesday, June 14, 2005
Find your own path
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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