The June/July 2005 issue of American Libraries magazine features articles entitled, "Publicity 101: How to Promote Your Library's Next Event" and "Looking Back, Moving Forward @ Your Library: The Campaign for America's Libraries gears up for another five years." Both are worth a read. The article about the Campaign for America's Libraries mentions some Campaign tools and resources, including an updated Save America's Libraries Campaign Toolkit (pdf) and customizable TV and radio PSA's by George Lopez. See the @ Your Library site for details and other info.
Thursday, June 02, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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