Tapping into the well of student ideas

From the Kept-Up Academic Librarian blog: Companies Tap Students For New Ideas.

Here's yet another example of companies tasking consumers, students in particular, to help create their marketing strategies and the related concerns about exploitation that doing so entails.

There's definitely applicability for libraries here and, when done properly, can be mutually beneficial. Many academic librarians have formed productive marketing collaborations with students in projects such as designing logos, creating services and promoting libraries on campus (for an example, see my post about NCSU's great BIN project, May 3, 2005).