Knowthis.com has released parts two and three of its Principles of Marketing Tutorial. Part two is about Marketing Research and part three concerns Consumer Buying Behavior, which attempts to answer the age old question: Why do buyers do what they do?.
Thursday, June 02, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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