What's your strategy for success?

Ok, so you have a pretty good understanding of your patrons and you think you have some ideas about how to meet their needs. Now you need to put together a marketing strategy that works. A recent article from bizjournals.com called Plan Your Marketing Strategy Well has some rules of thumb to consider. Here are some highlights:

Have clear, realistic goals that recognize your mission/vision/values. Think about who exactly you want to reach and with what product or service (Be specific here. How big is your target market? Who are the people in it and where are they?). Keep a close eye on your competition to better know your marketplace and to find niches that you can fill. Be prepared to review and change your strategy regularly.