From the librarian.net blog: Librarians trying to break Guinness Book’s read aloud record. Why? To promote their new Bookmobile and literacy.
Wednesday, June 15, 2005
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Resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.
Jill Stover
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What does "outside the book" mean?
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
Blog Archive
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2005
(233)
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June
(37)
- "Shuffling" patrons into the library
- Perception is everything...well...almost everything
- A 5 step program
- Need more blogs to read? ;)
- Take this for example for example
- Outside the Book - W.O.W.!
- Blogs find a place as marketing tools
- Add these to your ALA rounds
- Seen these ads?
- Librarian seeks author (and vice versa)
- Many more marketing materials
- Go team!
- Outside the Book - W.O.W.!
- Promote a blog, help a librarian
- Way to go Henderson Dist. Public Libraries!
- Tapping into the well of student ideas
- Advocacy Institute web cast
- A tasty treat for bookworms
- Dig up this month's treasure
- Talk about promotion!
- And the winner is...
- Find your own path
- Outside the Book - W.O.W.!
- What's your strategy for success?
- Back to basics
- 'Cause you should
- Location, location, location
- What do patrons want, really?
- Some Kept-Up Keepers
- Put a pin in it
- Outside the Book - W.O.W.!
- Another library marketing blog!
- Online program coming June 16th
- See this month's American Libraries magazine
- Sandwich with a side of knowledge
- The wait is over
- How trendy!
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June
(37)
Tags
- accessibility (1)
- advocacy (2)
- articles (15)
- assessment (7)
- attitudes (2)
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- branding (14)
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- communities (9)
- competition (3)
- creativity (13)
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- inspirations (22)
- internal_marketing (8)
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- library-as-place (4)
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- measurement (3)
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- mobile (2)
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- open_source (6)
- planning (6)
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- promotion (18)
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- technology (17)
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- tips (27)
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- writing (3)
Categories
Resource Links
- ALA - Issues & Advocacy
- American Marketing Association
- Articles Library (Marketing Group Inc.)
- Bplans.com - Marketing & Advertising
- BusinessWeek Online - Brand Equity
- KnowThis.com
- Library Research Service
- Library Support Staff-Marketing Your Library
- Mplans.com
- Marketing & PR
- Marketing Library and Information Services
- Marketing Library Services
- Marketing Terms Dictionary (AMA)
- Marketing Treasures
- New Pathways to Planning (NEKLS)
- NSLS Library Marketing Center
- Ohio Library Council-Marketing the Library
- OhioLINK Marketing Toolkit
- State Library of Iowa-Telling the Library Story Toolkit
- Trendwatching.com
Disclaimer
The contents of this blog do not reflect any positions or policies of Virginia Commonwealth University or VCU Libraries.
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