Tuesday, June 07, 2005

Put a pin in it

Marketing inspiration is found everywhere as one observant marketer found at a trade show in New York. Found on the blog Down to Business, one small but innovative company passed out pins with their company logo and slogan along with a 4-digit number. That number matched only one other pin and the goal of participants was to find their match. As the blogger states in the post:

"The result was fascinating, because a small sub-community formed of people looking for each other's pins, talking to one another, and definitely remembering the name of the sponsoring company -- who was previously a no-name."

Could this be a way for your library to stand out at campus/community events? Might be worth thinking about.


nichole said...

Very nice! Might make a good icebreaker at SLIS new student orientation, too. Maybe we'd use a call number. :)

Jill said...

Ooh! I love the idea of call numbers! Great way to "sneak" in education too. Thanks, Nichole!